
Outrageous.
McDonald's has opened in the main square of Cusco, Peru.
Photo via Gabriela Forbes and FacebookAnd soon are coming
Starbucks and
KFC. Yes, you read it right, the US fast food branches are to take over the heart of the Andean capitol city, the most important city of Peru and right at the most important square of worldwide famous Cusco. What a shame.
Imagine that I decide to open a Peruvian food restaurant right at the doorsteps of the Capitol building, or next to the Lincoln Memorial in the National Mall. What about at the main street of Jamestown? Would I be allowed? Or maybe at the 09/11 site. Yeah sounds offensive right?
That is exactly how I feel about these American food chains opening at the Wajaypata main square of Cusco. Look at interiors of the new
McDonald's Cusco, this video was made by an employee there (he has a Lima accent by the way) - sorry dude you might get fired now...
Fuck this!
McDonald's should move, and Starbucks and KFC should find a better place to open.
I wrote about it back in May 17 (
in Spanish) when
McDonald's, KFC and
Starbucks announced their plans to open branches at the very main square of Cusco. Now that MCD has opened, people are getting angry as they see the reality of this is not what they expected. This is not about the progress of Cusco, this is cultural genocide.
The
Wajaypata (Huacaypata, Aucaypata) square is one of the most important urban spaces in Cusco, a city that is sacred for Andean people, and very important not only for Peruvians but for human history. Cusco was the capitol city of several civilizations but also and most importantly of the Tawantinsuyu, the civilization of the Quechua people led by the Incas. Today Cusco is the most important city of Peru when it comes to history, attraction and cultural value.
Now even a new cause in
Facebook has joined the international outrage. Via
Quechua Network I found the link of
No McDonald's in Cusco! And over 1,500 users have joined already.
Image via Quechua NetworkThe idea is to force this restaurant -it opened since last September 11-
out of the Portal de Carnes that faces the historical square, in order to preserve the historical value of the space. Instead, the petitioners request that other type of businesses should open like Cusco's typical
Picanterias or local food restaurants. If they want to do business in Cusco, they should go to other streets and in more contemporary buildings.
As
Quechua Network recalls "all the businesses that are located within the historical Cusco downtown area, need the approval of the
local branch of the INC - the National Institute of Culture." The
INC is a bureaucratic institution of Peru's government that is supposed to look out for the best preservation of Peruvian cultural heritage including its properties. Obviously money can do anything there too.
The truth is that the INC -and the Catholic church in Cusco which owns several of the main square's properties- have fallen into the corruption that foreign money can promote. Those businesses use intended not to promote progress for Cusco people at all, but to cater to a certain tourists: spoiled rich Americans. This has created racist and discriminating practices already in certain businesses where locals Cusquenians are not allowed.
An
American blogger in Lima has described the situation very well as "totally offensive":
"Tourists visiting the Plaza de Armas have a choice, however. They can plunk down 15 soles for a big Mac made of nonPeruvian ingredients, whose profits don’t benefit Peru, or they can enjoy a nice meal at one of the many local restaurants around the Plaza."
Barbara is an optimistic and she believes that
McDonald's won't move out, but people can prevent
Starbucks from displacing the historical
Ayllu cafe.
"... this is a cause for people who live in Cusco to take on. I find it odd that activists there haven’t pushed the issue to the forefront. It’s too late to kick out McDonald’s, but Starbucks still hasn’t displaced the Ayllu, and that cafe’s heritage is clearly worth supporting. It’s easier to rally people around a positive cause (”Save the Ayllu”) than a purely critical/negative one (”Stop Starbucks from Moving In”)."
Contact the INC – CuscoAccording to
its main website, the INC should “execute decentralist actions of protection, conservation, promotion, renovation, and diffusion of the cultural heritage and expression of the nation…” blah blah blah.
If you want
to protest the
McDonald’s, Starbucks and
KFC branches at the main square of Cusco, contact the INC in Lima and Cusco. I already did it.
From the US:
IN LIMA
Call: 011 (511) 476-9933
Ask for: Dr. Cecilia Bakula Budge
National Director (Lima)
Av. Javier Prado Este 2465
San Borja, Lima 41
Perú
IN CUSCO
Call: 011 (518) 423-6061 / 423-5329 / 423-2971
Ask for:
Arq. Jorge Miguel Zegarra Balcazar
Cusco Director
Calle San Bernardo
Cusco
Perú
Arq. Jorge Prado Tisoc
Executive Director
Arq. Eliasaf Elaez Cisneros
Cultural Patrimony Conservation Director
Prof. Manuel Jesus Gibaja Gonzales
Cultural Production, Development and Diffusion Director
Arq. Karen Arias Valencia
Museums and Cultural Property Conservation Director
Arq. Jorge Prado Tisoc
International Cooperation Office Director
.